United States, France, Canada, among 12 National Barista Champions Serving as Urnex Ambassadors in 2016
(Opening image: As an Urnex Ambassador, French Barista Champion Charlotte Malaval collaborated with Urnex’s R&D team to develop products and promote them in videos like this one on YouTube.)
After a successful inaugural year of supporting barista champions throughout the World Barista Championship, Urnex Brands LLC has announced the 12 National Barista Champions with whom they will work during the international contest in Dublin, as well as throughout the 2016–2017 competition year.
According to a press release issued today, the ambassadors will formally collaborate with Urnex in both a product development and an endorsement relationship over the next 12 months. Each ambassador will work closely with the Urnex marketing and R&D teams while being aligned with Urnex distributors in their home country.
Ben Put of Canada, who placed 3rd in the 2015 World Barista Championship, is one of the National Barista Champions returning to the Urnex Ambassador Program for a second year.
“After an amazing first year, we are thrilled to expand our partnership with baristas selected for their charisma, energy, and dedication. Working with these special people provides Urnex a chance to show our support for the community and learn from their passion and commitment,” said Debbie Rebell, VP of marketing. “We continue to be inspired by how the baristas consistently raise the bar for coffee excellence. We hope that our relationship with these skilled and proven champions will provide them with valuable support and help them to share their knowledge of coffee excellence with the world.”
The 2016 Urnex Ambassadors are:
- Brazil: Leonardo Moço Ribeiro
- Canada: Ben Put
- France: Charlotte Malaval
- Japan: Yoshikazu Iwase
- Mexico: Julieta Vazquez
- Netherlands: Lex Wenneker
- Poland: Aganieszka Rojewska
- Sweden: Steven Moloney
- Switzerland: Mathieu Theis
- Taiwan: Berg Wu
- Turkey: Nisan Ağca
- USA: Lemuel Butler
The post Urnex Barista Champion Ambassadors for 2016 Announced appeared first on barista magazine's blog.
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