Aerobie, Makers of AeroPress, Acquired By Canadian Toy Company

This just in: Aerobie has been acquired by Spin Master, a Canada-based toy company. This is Spin Master’s seventh major acquisition in two years. Aerobie, famous for its Guiness World Record breaking flying discs, is well known in the coffee world for its AeroPress coffee maker.

CBC News reports:

“Acquisitions such as Aerobie are a key part of our overall growth strategy,” Spin Master’s chief operating officer Ben Gadbois said in a release. “We will further innovate the Aerobie line using our global research and development network, and leverage Spin Master’s global sales and marketing infrastructure to grow sales internationally.”

Spin Master is known for its Meccano, Hatchimals, Air Hogs and Paw Patrol brands.

We reported back in November that Aerobie founder Alan Adler sought to sell his company. In the piece, Adler penned a letter to coffee community. “You are the nicest people in the world and we are very thankful for the privilege of working with you. Hopefully this is not goodbye but perhaps just a note that there are some changes in the wind,” Adler wrote.

It’s unclear what Spin Master, a “leading global, diversified, multi-platform and highly innovative children’s entertainment company”, plans to do with the Aerobie coffee maker.

We’ve reached out to Aerobie and Spin Master and will update this story if we receive comment. Watch this space!

Aerobie is an advertising partner on Sprudge.com.

The post Aerobie, Makers of AeroPress, Acquired By Canadian Toy Company appeared first on Sprudge.

seen 1st on http://sprudge.com