Cold Brew Throwdown in ATL on Friday!

1st International Cold Brew Throwdown to Take Place in Atlanta During SCAA

We’re so super stoked to be hosting the 1st International Cold Brew Throwdown on Friday, April 15, in Atlanta! The throwdown will take place during a party that Barista Magazine is co-hosting with Stumptown Coffee and Rogue Ales at Chrome Yellow Trading Co. in Atlanta.

So what’s a cold brew throwdown, you ask? Part of the reason latte art throwdowns are fun is that the audience can get involved, leaning over the counter and saying (yelling) which pour is their favorite. Well, with the cold brew throwdown, we wanted it to be even more interactive—we wanted the crowd to be able to not only taste the drinks, but vote on their favorites!

15 competitors have been practicing and brewing getting ready for tomorrow night’s event, and we invite YOU to come and be the judge!

Each competitor will have a station where they’ll prepare and serve samples of their cold brew and a cold brew signature drink to a panel of judges, as well as you, the crowd! You’ll be given a ballot so you can vote on which is your favorite cold brew and your favorite signature drink.

The Cold Brew Throwdown will take place between 7 and 8 p.m. at Chrome Yellow! Our party kicks off at 5:30, so if you want to show up early and have a beer, by all means, join us.

Inspired by a cold brew throwdown event hosted by Stumptown Coffee in Portland last summer—at which Matt Millet of Water Ave. Coffee (pictured) participated—the 1st International Cold Brew Throwdown will be an amazing showcase of terrific cold brew and community spirit.

Judges: Francesco Sanapo, Italian Barista Champion, Founder of Barista & Farmer, owner of ditta Artigianale in Florence, Italy; Brett Joyce, president of Rogue Ales in Portland, Ore.; and Dan Gentile, staff writer for Thrillist.com based in Austin, Texas.

Dylan McClain of Case Study Coffee was the big winner at the cold-brew throwdown at Stumptown last summer, due to a crafty specialty beverage that included fresh hops.

Prizes:
1st place: $1,000 from Pacific Foods; Marco T-5 Brewer; Stumptown Brew Kit; Toddy Home Brewer; $100 Rogue gift card
2nd place: $300 from Pacific Foods; Baratza Encore Grinder; Stumptown Klean Kanteen and Stumptown mug; Toddy home brewer; $50 Rogue gift card
3rd place: $200 from Pacific Foods; La Marzocco gift pack; 2 Stumptown mugs plus coffee; Toddy home brewer; $50 Rogue gift card
People’s Choice Award (i.e. the competitor to get the most votes on the ballots that attendees—YOU—fill out!): $500 cash from Pacific Foods; Yama Bamboo Cold Brew Tower from Espresso Parts; Toddy home brewer; $75 Rogue gift card
Best Cold Brew (Again, decided by the attendees!): $250 cash from Toddy
Best Cold Brew Signature Drink (decided by attendees): $250 cash from Toddy

All competitors will get amazing swag bags filled with:

• La Marzocco sunglasses
• Barista Mag snapback
• 1-year subscription to Barista Mag
• Rogue t-shirt (I’m getting sizes from all competitors)
• Bottle of Cold Brew IPA
• Espresso Parts Scoutbook Kit
• Espresso Parts magnet set
• Espresso Parts Camp Cup
• Rogue hat
• Rogue bottle opener
• Rogue IPA glass
• Stumptown Cold Brew Kanteens

So please come to the 1st International Cold Brew Throwdown! It’s going to be amazing!

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